CollectID Transforms Into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first introduced in September as a brand new app and brand for consumers. This strategic shift to fully change to ZATAP for both its business and consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy to users through seamless integration between the physical and digital realms.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution, stating, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something more profound. Today, we aim to create a brand that brings joy to consumers and resonates with our creative approach to developing "phygital" products. This is possible because of our dedicated team and our partners and we're excited to witness the positive effects ZATAP can have on the business and the end-users."



Businesses: One Tap Away from Your Customers



While the ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they will be operating under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform for brands to interact with their customers in a way they have never before. The technology ensures product authenticity and turns every product into an intriguing storyteller, thereby creating stronger bonds with consumers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users, Strategy Consulting, blip.fm Assistance with Content Production and Marketing Execution





ZATAP is poised to set the standard for phygital products in the market creating a future where the products don't just validate but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP provides consumers with an experience that is revolutionary. ZATAP allows them to not just authenticate their products but also immerse themselves in the stories and experiences each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP bridges the gap between the digital and physical worlds by providing users with an immersive experience in which customers are able to access exclusive content, offers as well as rewards and utilize their products in a digital dimension (i.e. gaming on video).




Authentication System: The app has a state-of-the-art authentication system that is based on ZATAP's exclusive technology. This system, powered by a combination with encrypted NFC tags as well as blockchain, ensures the highest security level available that is available and allows users to confirm that they are authentic merchandise with confidence.




Ticketing: Products may be used to get an entry ticket to venues and other special events, making use of the power of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to create a positive experience for people by bringing physical products into the digital dimension, creating an immersive phygital experience for fans and consumers. With offices in Switzerland in Switzerland and New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.